Return to ServicesCase Study // New Development
The Atlas Lofts Launch
Basel, CH
Atlas Development Group
2025
Project Overview
Full-service pre-sale marketing campaign for a 120-unit luxury loft development. From brand identity to digital campaign execution, we created a cohesive launch strategy that achieved 67% pre-sales before completion.
Our approach for The Atlas Lofts Launch was built around clarity, positioning, and commercial fit. We studied the market context and New Development requirements to shape a response that felt specific to Basel, CH, aligned with the client, and strong enough to hold premium attention across every deliverable.
The Outputs
- Complete Brand Identity System
- Marketing Website with Lead Capture
- Cinematic Lifestyle Video Campaign
- Social Media Launch Campaign
- Digital Ad Creative & Management
Operational Unit
This commission was delivered through the Digital Systems Unit under Swiss Property Studio’s central creative direction.
Results // Performance
Measuring outcomes.
67%
Pre-Sales Achieved
1.2M
Campaign Reach
2,400+
Qualified Leads
Archive // Visuals
Production gallery.
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